Why Writing Content Around Keywords Is Important
Knowing your buyer personas well and what they’re looking for is an important first step. But ranking on search engines takes more than that. Read on to find out why.
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Overcoming Writer’s Block: How to Keep Writing When You Think No-One’s Reading
These practical tips could hopefully motivate you to don’t think twice and just write.
5 of the Best Lead Generation Strategies + Tips for Improving Email & More
People are always trying to do more with less. And with the economic context the way it is, that couldn’t be more true than it is right now. At the same time, companies can’t just stop generating leads, recruiting new strategic partners, and selling product. So how do you generate more leads with less resources?
ISV-OEM Lead Generation Strategies That Work
Recruiting new ISV partners to your OEM program is a highly valuable endeavor. Not only is OEM driving revenue at record rates, it is becoming one of the fastest growing business drivers out there.
10 Landing Page Best Practices for Software Vendors in 2022
For any successful marketing campaign to work, it’s important to have great landing pages that can be used as support to educate, nurture, and convert top-of-the-funnel leads into viable sales opportunities.
How to Cope Now That Your Entire Sales Team Is Working From Home
I have been working from home for years. Nearly 10 years in fact. So, it’s nothing new for me to be quarantined inside my home for days on end working away in front of my computer screen. Of course, worry over the spread of COVID-19 has now forced hundreds of thousands of people into home offices across the globe and it happened at an unprecedented speed. It seemed like practically overnight that business closed their crowded downtown offices and implemented work-from-home policies.
B2B Software Marketing Strategies: What Works to Generate High Quality Leads?
B2B software marketing is a world unto itself. Anyone who has worked in it can tell you that it’s not all it’s cracked up to be. Not only is it often difficult for marketers to create the right messaging without sounding too technical, but outreach needs to come in all shapes and forms (especially when you are targeting different job functions within an organization).
Lead Generation for Software Companies: 6 Effective B2B Strategies
There is no single way to generate leads, so having a holistic marketing approach is important. Be where your prospects are, and target them with these proven methods.
How to Create a Blog for Your Business and Keep It Going All Year Long
Has blogging become a chore? Try these 5 tips to help you keep your business blog alive.
How to Work with a Writer to Create Stellar Content
Considering to hire a writing expert to execute your marketing content? These practical tips should get you started right.
