Make Informed Marketing Decisions
Decades of experience has taught us that there’s no one-size-fits-all approach when highlighting your value proposition to your end-users and potential partners. Visit our collection of articles, guides, infographics and videos to learn which marketing tactics are best for you.
Content Marketing Trends for 2019
Keep in mind these practical tips to make your marketing content more successful this year.
Telemarketing: Does Calling Prospects Still Work?
Start by making sure your telemarketing campaigns are part of a comprehensive marketing strategy.
New Year’s Resolutions for Marketers
Liz gives us interesting ideas on which areas to focus your marketing efforts for 2019.
How to Make Your E-mail Marketing More Successful
Liz reminds us of a few important do’s and dont’s to make sure you are sending e-mails that get read.
What You Can Do When Your Resellers Are Not Reselling
Liz provides useful tips on how you can help your reseller network yield better sales results.
10 Customer Support Tips for Small Software Companies
Here are initiatives that you can do right away to improve client retention.
Quick Introduction to the Internet of Things (IoT)
Liz provides a simple explanation of how it works, with some practical use cases.
Quick Introduction to Growth Hacking
It’s not just about technology, but also about how you can integrate marketing within that technology to make your product sell.
How to Create Engaging Content
These five tips are all you need to remember to capture and keep your target audience’s attention.
How Good Customer Relationship Management Is Your Best Marketing Tool
Liz convinces us why excellent customer support and proactive outreach to existing customers should not be taken for granted.
How to Design Market Surveys to Create Interesting Content
Liz shares important points to help you efficiently execute market surveys and turn their results into valuable insights for your industry audience.
Conquer Europe Through Software Resellers
In this webinar, we explain why resellers are a great way for software vendors to expand their business abroad.
Quick Guide to SEO Best Practices
Liz digs in deeper into one of the most common marketing acronyms: SEO (search engine optimization). She also reminds us of a few do’s and dont’s that even the most experienced marketers overlook.
4 Reasons ISVs Should Publish Survey Results
Not only will publishing survey insights gain your software more positive attention and stronger reputation, it can also be a valuable marketing content that you can easily re-purpose to other asset formats.
How to Be Efficient with Social Selling
Liz gives us some reminders and practical tips on how to be efficient with social selling, and what you can do to improve the way you contact prospects through social media.
Marketing Your Events
In organizing and promoting your online and offline events, timing is key. Liz explains why, and shares important reminders to keep in mind to make your event a success.
Marketing ROI
When a lot of factors affect the purchasing decision, is there really a definite way to calculate the returns of your marketing efforts?
5 Tips to Help You Stay on Top of Your Marketing Game
Persistently educating yourself and participating in discussions with fellow marketers make a start of a good habit for your marketing function.
Don’t Listen to Trolls
Been trolled a few times before, Liz tells us of the experience and why ignoring them is still the wisest thing to do.
Authenticity in Marketing
Liz encourages marketers to stop using superlatives and start finding better ways to get honest value propositions across to prospects.
Marketing Post GDPR – What’s Changed, What Hasn’t?
Now that European citizens are protected by this important EU regulation on data protection and privacy, marketers and relevant data-based platforms (such as Facebook and Google) are now more responsible in handling data, as expected.
Why Telemarketing Works – Cold Calling Tips
Liz provides us with some tips to do telemarketing the right way, thus giving your campaigns better chances for success.
How to Use Content to Move Prospects Through the Sales Funnel
Knowing which type of content to use when will really make a big difference.
Content Marketing Ideas
Liz convinces us of the importance of content and why having a variety that targets your buyer personas is paramount to B2B marketing success.
Aligning Marketing with Sales
Liz explains why getting feedback from sales is essential to the success of any marketing program.
