Liz explains why ABM is a strategic way to target businesses with high potential to buy. She also provides useful tips on how to get started.
Account-Based Marketing Tips for Software Vendors
By Liz Lemarchand|2020-11-12T19:22:29+08:0030-Aug-2018|Categories: Videos|Tags: account-based marketing|Comments Off on Account-Based Marketing Tips for Software Vendors
About the Author: Liz Lemarchand
Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors large and small.