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While independent software vendors should stick to the marketing tactics that they know already work, they should also be open to exploring these often untapped options and move beyond traditional trade shows and direct mail.
Is GDPR the new Y2K?
If you think “legitimate interest” is a worthy workaround to being compliant, think again. Keep these important reminders in mind when you want to obtain proper consent.
How Conducting Surveys Help Create the Best Infographics
Keep in mind these seven simple steps when you create your next infographic.
Why Telemarketing Will Make a Come-Back with GDPR in 2018
Here’s why we can expect to see an increase in telemarketing campaigns once the EU General Data Protection Regulation is enforced.
Top 10 Tips for Being Successful at Sales
Can anyone be successful at sales? Yes and no. Anyone can develop the skills needed to sell, but it takes drive and initiative to get good.
5 Steps to Successful Account-Based Marketing (ABM)
The key is to really personalize your approach with the proper value proposition according to the companies you are targeting.
How to Promote Your Content to Increase Sales
Keeping your buyer personas in mind and understanding the right metrics to track should give you a good start.
Quick Guide to Get GDPR-Compliant
These actionable steps will help keep your company and processes in compliance with the EU General Data Protection Regulation.
How to Ensure Your Marketing Strategy Remains GDPR-Compliant
Here’s how you do effective telemarketing in the context of GDPR.
GDPR Compliance for B2B Marketers
Are you ready for the full swing of the EU General Data Protection Regulation (GDPR)? Here’s a quick guide to help make sure you’re compliant.









