Disruptive Marketing for Software Vendors

By Sander Oostewechel|2025-10-16T10:42:51+08:0020-May-2018|

How We Can Help Grow Your Business

Lead Generation

Digital Marketing

Market Intelligence

ISV-OEM

Make Informed Marketing Decisions

Decades of experience has taught us that there’s no one-size-fits-all approach when highlighting your value proposition to your end-users and potential partners. Visit our collection of articles, guides, infographics and videos to learn which marketing tactics are best for you.

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The Do’s and Dont’s of Inbound Marketing for ISVs
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The Do’s and Dont’s of Inbound Marketing for ISVs

Articles

The Do’s and Dont’s of Inbound Marketing for ISVs

By Liz Lemarchand|2023-01-30T18:53:04+08:009-May-2018|Articles|

You probably already know that the “attract, convince, convert” approach is one of the best ways to easily market your software without spending too much. But if you think it’s that simple, think again. These quick reminders of what (and what not) to do can get you back on track.

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How the Booming “App” Industry is Blurring the Lines with Traditional ISVs
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How the Booming “App” Industry is Blurring the Lines with Traditional ISVs

Articles

How the Booming “App” Industry is Blurring the Lines with Traditional ISVs

By Liz Lemarchand|2020-11-12T18:58:26+08:003-May-2018|Articles|

Whether you market a software that is product- or service-oriented and works on whichever platform (cloud, mobile, native OS etc), keep in mind these essential similarities to make the most of what you offer and grow your business.

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How ISVs Market Their Businesses and Why It Should Change
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How ISVs Market Their Businesses and Why It Should Change

Articles

How ISVs Market Their Businesses and Why It Should Change

By Bernadette Wilson|2023-06-21T15:54:08+08:0026-Apr-2018|Articles|

While independent software vendors should stick to the marketing tactics that they know already work, they should also be open to exploring these often untapped options and move beyond traditional trade shows and direct mail.

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Is GDPR the new Y2K?
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Is GDPR the new Y2K?

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Is GDPR the new Y2K?

By Liz Lemarchand|2020-11-10T13:33:04+08:005-Mar-2018|Articles|

If you think “legitimate interest” is a worthy workaround to being compliant, think again. Keep these important reminders in mind when you want to obtain proper consent.

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