Anyone who has gone through the customer journey and purchased your products or services can be considered an existing customer. It is critical that they are satisfied with their purchase in order for them to become repeat customers and even advocates for your brand. But if you really want to build a lasting relationship between your brand and your customer base, then you will need to increase your marketing efforts toward existing customers.
Marketing is one of the most important aspects of running a successful business, but it can also be one of the most expensive. If you’re not careful, you can easily blow your entire marketing budget on one campaign and be left with nothing to show for it.
As a business owner, one of your core functions is to make informed decisions. And to do that, you need to gather accurate and up-to-date information. So whether you’re trying to assess a new business opportunity, understand your competition, find the right price point for your product, or simply get to know your customers better, information gathering is a critical part of the process.
Marketing has gone through many changes within the past decade. Avenues for leads, reaching new customers, and even how businesses advertise and customers receive adverts have changed drastically within the past few years.
In today’s business world, the term “lead generation” is everywhere. And for good reason—lead generation is an essential part of doing business in order to generate new sales opportunities and grow revenue.