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About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors large and small.

Best Practices For Making Any Software Lead Generation Campaign A Success

Liz talks with Shai Schneiderman (MediaDev Client Operations Manager) about campaign management, with a focus on client onboarding, market segmentation, campaign launch, and reporting.

By |2022-08-09T19:16:36+08:0017-May-2021|Categories: Podcasts|Tags: |Comments Off on Best Practices For Making Any Software Lead Generation Campaign A Success

Why Win-Loss Interviews Should be the Cornerstone of a Software Vendor’s Sales Strategy

Liz talks with Ryan Sorley, CEO of DoubleCheck Research, about the value of understanding how your customers are won or lost, and how it helps improve your sales process.

By |2022-02-14T14:57:06+08:0010-May-2021|Categories: Podcasts|Tags: |Comments Off on Why Win-Loss Interviews Should be the Cornerstone of a Software Vendor’s Sales Strategy

Creating Content for Independent Software Vendors (ISVs)

Liz talks about content writing for ISVs with Bernadette Wilson, who is a regular contributor to the DevPro Journal and has 20+ years of experience as a journalist, writer, editor and B2B marketer.

By |2023-08-10T18:24:28+08:003-May-2021|Categories: Podcasts|Tags: |Comments Off on Creating Content for Independent Software Vendors (ISVs)

How Market Intelligence Reports are Crucial to any Sales Person’s Bag of Tools

Liz and William discuss the reasons why market intelligence reports are indispensable in the sales toolkit.

By |2021-04-30T08:53:28+08:0029-Apr-2021|Categories: Podcasts|Tags: , |Comments Off on How Market Intelligence Reports are Crucial to any Sales Person’s Bag of Tools

5 Quick Tips for Generating Leads

Software marketers are always looking to generate leads fast, so what are some ways to increase visibility for your brand quickly in order to do so?  Here are five tips for generating leads so that you can establish a pipeline of sales opportunities now.

By |2021-07-06T14:20:45+08:0022-Apr-2021|Categories: Articles, Videos|Tags: |Comments Off on 5 Quick Tips for Generating Leads
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