The pandemic shouldn’t stop your business from growing, especially if you consider what you can do with inbound marketing.

Inbound marketing is an umbrella term for the strategies involved in drawing new customers to your business. There are so many different ways your brand can gain attention that it can be hard to know where to start. You want to grow your business and expand your reach, so you need to employ the use of inbound marketing strategies.

Here are a few ways you can use these methods for your small business to continue to grow during 2020.

Bring in the professionals

You’re a busy person; you have an entire business to take care of and all the other responsibilities of life. Take some of the workload off your hands and get in touch with an inbound marketing agency

They want your business to succeed just as much as you do, so they’ll work hard to make your advertising dreams a reality. Your consultants will work closely with you to determine the best course of action for your brand. By hiring professionals, you’ll know that the techniques being used are the best around and that you have a better chance of being noticed.

Influencers and affiliates

With the prevalence of social media, the internet is full of people who are willing to use their platforms to broadcast your brand. This strategy is used frequently by companies who want to grow their reach organically. 

Influencers have a following of like-minded potential customers, so if they endorse a product or service, their followers will likely jump on that bandwagon. This is a great way to get new customers to try your product.

Use the right social media

In this age of technology, social media has quickly become the easiest way for people to stay in contact with each other. There are a lot of different platforms used to advertise to various demographics. 

The beauty of these sites is that they attract so many different people. For example, Pinterest is more often used to plan life events, while young adults primarily use TikTok for entertainment. Different age groups also tend to use platforms differently. 

Do some investigating and learn which sites are best for your business to appear on to gain the biggest following. . Make sure to take care of the content on your social media accounts.

Search engine optimization (SEO)

There’s no doubt that you’ve heard of SEO by now. It’s using keywords on your site to get it to appear higher on search engine results. A majority of people who look for something online don’t tend to scroll past the first page of results.

Using SEO to your advantage will get you as close to the top as possible so that more potential customers click on your site. Invest in a program or hire professionals to help you get your website higher on the list.

Blogging and vlogging

Including a blog on your website can be great for making use of SEO and for getting customers to come back for more information. Nowadays, people share articles and posts they enjoy on social media, which will get others to click on your page. 

Using videos, or vlogging, on your site as well on platforms like YouTube is another excellent way to gain interest and be remembered. Many people prefer to watch a video for information or to learn about a brand, so make sure to use this tool in your marketing strategy.


We’re in the age of technology and social media. It shouldn’t be a shock, then, that in 2020, inbound marketing trends for your small business is centered around social media platforms. With millions of people joining these platforms daily, it’s obvious that your small business should take advantage of them. 

Influencers and affiliates can be instrumental in your brand’s growth, reaching customers you may not have been able to contact otherwise. Understanding which platforms to use to source your target demographic is also essential to creating a successful inbound marketing campaign for your small business.

To make sure more potential customers stumble on your site, use SEO to your advantage, and keep them coming back with an interesting blog or engaging videos.

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