Importance of Customer Service in Marketing
Still not convinced about the value of embedding customer service into your business priorities? How about trying to treat it as an integral part of your marketing strategy?
5 Quick Tips for Generating Leads
Software marketers are always looking to generate leads fast, so what are some ways to increase visibility for your brand quickly in order to do so? Here are five tips for generating leads so that you can establish a pipeline of sales opportunities now.
How COVID-19 Accelerated Digital Transformation and Altered Software Consumer Behaviour
Curious to know how the pandemic has disrupted certain industries and to what extent? We conducted in-depth research by analyzing the results of recently published industry reports to compile key figures into one comprehensive e-book and give our insight into how such disruptions have affected software consumption.
How to Be Authentic When Marketing Software
Liz reminds us that authenticity, believing in the product and telling a relatable story are key to not sound like “marketing blah blah”.
How to Build Confidence in Yourself to Earn the Trust of Your Prospects: 5 Tips to Improving Telemarketing Outreach
B2B outbound lead generation campaigns are designed to initiate conversations with key company decision-makers by engaging them in high-level discussions about their challenges, and then positioning your solution to address such pain points.
