Resour
ces about “Social selling“
Go beyond the traditional social media marketing by taking a highly personalized approach in your outreach, especially on LinkedIn.
Liz cautions us on what turns off prospects, and what you can do instead to win past your initial outreach.
Independent software vendors and big names alike are striving to get the buyer’s attention. Using social media could be an option, but it isn’t that straightforward. Read on how you can develop a social selling strategy that works.
Liz walks us through the steps to make your profile stand out by building legitimacy.
When you are looking for a new job, your LinkedIn profile is all about you and your capabilities. However, when you want to use your profile to reach out to potential customers, you want to display something else. With Social Selling it’s important that prospects see the value you and your company have to offer for them.
Directly approaching your passive prospects, sometimes even using a less formal approach, can help renew their interest in your offers.
