Resour
ces about “Lead generation“
Learn how to effectively identify potential prospects who would have genuine interest in your software.
In today’s business world, the term “lead generation” is everywhere. And for good reason—lead generation is an essential part of doing business in order to generate new sales opportunities and grow revenue.
Let’s face it, economic times are hard for everyone these days, and the challenges we are confronting have just begun.
ISV-OEM lead generation is not rocket science. But it’s not a piece of cake either. And I can tell you from experience that many marketing agencies fall into predictable traps because they can’t really get their heads around OEM.
Let’s face it: telemarketing or cold calling is the black sheep of marketing tactics. It’s gotten a bad rap because of outsourced BPOs scattered around India and Asia bombarding people at home at inopportune times (like right in the middle of dinner) calling about worthless products or services that no one wants or needs.
Lead generation is one of those things that never goes away. Sales teams constantly need more leads to keep their pipelines flowing, and inbound inquiries alone don’t always suffice. When it comes to generating (outbound) leads within ISV accounts to join your OEM program, challenges arise.
