Telemarketing Outreach After the Lockdown Ends: Feasible or Not?
Liz interviews MediaDev Country Manager for Italy, Lorenzo Poveromo, about whether or not B2B lead generation efforts and telemarketing could still work after the pandemic lockdown.
The Do’s and Don’ts of Transforming Your Physical Event Into a Virtual One
Everyone is going virtual. Now that all physical events have been officially canceled or postponed until further notice, everyone is transforming them into online webinars.
Why You Need to Plan for COVID Recovery Now
As countries across the globe are preparing a slow return to “normal” and lifting confinement measures, it is important to start planning what that means for your business. While some companies have come to a complete standstill, others have been riding out the storm rather well.
How to Get People to Join Your Webinar
With webinars becoming even more popular during this season of confinement, here’s everything you need to know to make your online event a success.
Lessons Conservative Brands Can Learn from Marketing During a Crisis
Before the COVID-19 coronavirus spread throughout the world, thought leaders in the software development industry were already generating marketing content to help their users brace for the crisis. Some of the more established, conservative B2B brands, however, had concerns over how to address the impact a global pandemic could have on their audiences — and how talking about it could impact their businesses.
