Independent software vendors and big names alike are striving to get the buyer’s attention. Using social media could be an option, but it isn’t that straightforward. Read on how you can develop a social selling strategy that works.
Liz discusses with MediaDev digital marketing manager Sander Oostewechel the significance of having a comprehensive strategy that focuses on your marketing objectives.
MediaDev was hired by Getronics to design & implement a market study as part of a lead generation program, and to create valuable content out of the results.
Liz gives tips to ensure your data sets are relevant so that your future marketing campaigns are a success.
Liz describes what a qualified lead really is – and what is not. She also gives easy-to-follow examples to help you tell the difference.
