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Resources about “Inbound marketing

Attract, convince, convert and engage with your audience through online channels.

How to Use Telemarketing to Promote Content and Generate Top-of-the-Funnel B2B Leads

Telemarketing as an outreach strategy often gets a bad rap. It has the tendency to be associated with under-educated people sitting in gigantic call-centers in faraway lands offshore, who are programed (like robots) to read a script over and over, day after day, to hundreds of prospects an hour, pushing products that have little to no value to the person on the other end of the line.

By |2020-11-09T14:09:23+08:001-Aug-2019|Categories: Articles|Tags: , |Comments Off on How to Use Telemarketing to Promote Content and Generate Top-of-the-Funnel B2B Leads

How to Reach Your Business Goals with a Holistic Marketing Approach (video)

Liz discusses with MediaDev digital marketing manager Sander Oostewechel the significance of having a comprehensive strategy that focuses on your marketing objectives.

By |2020-11-10T04:59:35+08:003-Jul-2019|Categories: Podcasts|Tags: , |Comments Off on How to Reach Your Business Goals with a Holistic Marketing Approach (video)

Lead Generation for Software Companies: 6 Effective B2B Strategies

There is no single way to generate leads, so having a holistic marketing approach is important. Be where your prospects are, and target them with these proven methods.

By |2020-11-10T12:22:07+08:0029-May-2019|Categories: Articles|Tags: , , |Comments Off on Lead Generation for Software Companies: 6 Effective B2B Strategies

How to Improve E-Mail Conversion Rates with Optimized Landing Pages

Liz shows us how to get the best results from e-mail campaigns by using niche marketing.

By |2020-11-10T12:23:46+08:0028-May-2019|Categories: Videos|Tags: |Comments Off on How to Improve E-Mail Conversion Rates with Optimized Landing Pages
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