Do’s and Dont’s of Software Sales
Liz cautions us on what turns off prospects, and what you can do instead to win past your initial outreach.
Why Social Selling is Important for ISVs
Independent software vendors and big names alike are striving to get the buyer’s attention. Using social media could be an option, but it isn’t that straightforward. Read on how you can develop a social selling strategy that works.
How to Reach Your Business Goals with a Holistic Marketing Approach (video)
Liz discusses with MediaDev digital marketing manager Sander Oostewechel the significance of having a comprehensive strategy that focuses on your marketing objectives.
Comprehensive Market Study and Lead Generation for Getronics
MediaDev was hired by Getronics to design & implement a market study as part of a lead generation program, and to create valuable content out of the results.
Best Practices in Data Acquisition
Liz gives tips to ensure your data sets are relevant so that your future marketing campaigns are a success.
