Best Practices in Data Acquisition
Liz gives tips to ensure your data sets are relevant so that your future marketing campaigns are a success.
Lead Generation for Software Companies
Liz describes what a qualified lead really is – and what is not. She also gives easy-to-follow examples to help you tell the difference.
IT Telemarketing Companies: How to Avoid the Pitfalls When Choosing a Lead Generation Outsourcer
Choosing an outsourcer for outbound IT telemarketing can be a daunting task. Not only do you need to be sure that they are going to deliver a quality service, but by acting on your behalf, they are representing your company’s image.
How to Choose the Right Marketing Outsourcer for Your Business
Investing in marketing is a big deal, so keep these important pointers in mind when choosing who you work with when building your brand and generating leads.
Marketing Software Products: The Answers You Need to Build Your Brand Successfully
By now, you know that you can have the greatest software application in the world, but without marketing, few people will know about it. But before you dive into marketing, there’s a prerequisite: You need to define your brand.
