Marketing Qualified Lead Generation Workflow
Here is a step-by-step workflow to keep in mind when using outbound telemarketing to generate top-of-the-funnel leads.
Necessity to Have Good Inbound Support for Software Vendors
You should always have a sales-and-tech-savvy “human” inbound help desk to answer inquiries from prospects and technical concerns from existing customers.
3 Benefits and 5 Mistakes of Selling Through a Channel
Some ISVs adopt an indirect sales model to take their products to market. This enables a channel of value-added resellers (VARs) to offer your application to their customers, assist with implementation, and possibly provide complementary software, hardware and infrastructure to build a total solution.
How to Use Telemarketing to Promote Content and Generate Top-of-the-Funnel B2B Leads
Telemarketing as an outreach strategy often gets a bad rap. It has the tendency to be associated with under-educated people sitting in gigantic call-centers in faraway lands offshore, who are programed (like robots) to read a script over and over, day after day, to hundreds of prospects an hour, pushing products that have little to no value to the person on the other end of the line.
Content Syndication Leads: How You Can Generate Leads Through Telemarketing
Learn how telemarketing can help you educate your prospects and convert them down the sales funnel to get qualified business opportunities.
