How to Conduct E-Mail Outreach Without Becoming a Spammer
Liz provides tips on what (and what not) to do when doing e-mail outreach so you don’t appear like spam.
2019 State of Public Cloud: Market Share, Trends and Predictions
We’ve looked at retrospective Q4 2018 data and projections for 2019, according to respected research firms and industry experts.
Marketing Qualified Lead Generation Workflow
Here is a step-by-step workflow to keep in mind when using outbound telemarketing to generate top-of-the-funnel leads.
Necessity to Have Good Inbound Support for Software Vendors
You should always have a sales-and-tech-savvy “human” inbound help desk to answer inquiries from prospects and technical concerns from existing customers.
3 Benefits and 5 Mistakes of Selling Through a Channel
Some ISVs adopt an indirect sales model to take their products to market. This enables a channel of value-added resellers (VARs) to offer your application to their customers, assist with implementation, and possibly provide complementary software, hardware and infrastructure to build a total solution.
