Do’s and Dont’s of Software Sales via E-mail
Liz emphasizes the importance of doing your homework and customizing your messages before reaching out to prospects, especially via e-mail.
Why You Never Get a Second Chance to Make a First Impression
Back in the ‘80’s, there was a television ad that pictured a woman preparing for the job interview of her life. She was nervous. She was sweating. In comes Secret deodorant with the now-famous slogan, “You never get a second chance to make a first impression.”
Do’s and Dont’s of Software Sales
Liz cautions us on what turns off prospects, and what you can do instead to win past your initial outreach.
Why Social Selling is Important for ISVs
Independent software vendors and big names alike are striving to get the buyer’s attention. Using social media could be an option, but it isn’t that straightforward. Read on how you can develop a social selling strategy that works.
How to Reach Your Business Goals with a Holistic Marketing Approach (video)
Liz discusses with MediaDev digital marketing manager Sander Oostewechel the significance of having a comprehensive strategy that focuses on your marketing objectives.
