Some ISVs adopt an indirect sales model to take their products to market. This enables a channel of value-added resellers (VARs) to offer your application to their customers, assist with implementation, and possibly provide complementary software, hardware and infrastructure to build a total solution.
Telemarketing as an outreach strategy often gets a bad rap. It has the tendency to be associated with under-educated people sitting in gigantic call-centers in faraway lands offshore, who are programed (like robots) to read a script over and over, day after day, to hundreds of prospects an hour, pushing products that have little to no value to the person on the other end of the line.
Learn how telemarketing can help you educate your prospects and convert them down the sales funnel to get qualified business opportunities.
MediaDev was hired by yourVcam to conduct market research and to develop a marketing strategy for a newly developed video surveillance solution. The research and strategy development resulted in three comprehensive reports.
Liz emphasizes the importance of doing your homework and customizing your messages before reaching out to prospects, especially via e-mail.
