Holistic Approach to ISV-OEM Lead Generation for Qlik EMEA
MediaDev was hired by Qlik EMEA to execute a comprehensive ISV recruitment strategy using digital marketing, social selling and telemarketing.
3 GTM Activities Worth Delegating to AI Agents
Most software founders don’t struggle because they don’t know what needs to be done. They rarely reach the end of their to-do list because there is only so much time in the week.
When Content Syndication Stops Delivering: Why an Omnichannel Strategy Matters
Content syndication can be an effective way to generate demand, especially for software vendors looking to reach new audiences, educate buyers, and create early-stage engagement. For companies selling into longer, more complex buying cycles, however, its impact depends heavily on what happens around it. Syndication can help surface interest, but turning that interest into qualified pipeline often requires support from other channels, including nurture, ABM, partner marketing, and sales follow-up.
How AI-Powered Intelligence Fixes Account Selection Challenges for Software Vendors
Account-based marketing, when it works, is the most efficient way for software vendors to land high-value B2B contracts. Many ABM campaigns are failing, though, not because the creative is bad, or the ads are poorly placed, but because the data foundation isn’t solid.
The Partnership Trap: Why Your Head of Partnerships is Struggling
If your partnership strategy is not having the impact you thought it would have, it’s easy to question whether you made the right hire. The real reason might be something totally different.
Beyond the Blue Links: Why GEO is the new SEO for software vendors
When was the last time you asked ChatGPT something instead of Googling it? If you’re like most people in the software industry right now, it’s happening more and more. Maybe you asked it to compare two integration platforms. Maybe you wanted a quick breakdown of pricing models for a specific tool category. Maybe you just didn’t feel like wading through ten tabs to find a straight answer.
