03 Jul 2019 03 Jul 2019
Liz discusses with MediaDev digital marketing manager Sander Oostewechel the significance of having a comprehensive strategy that focuses on your marketing objectives.
27 Jun 2019 27 Jun 2019
We often speak about lead generation for software companies and how to build a solid pipeline of qualified opportunities, but what happens when those leads are passed on to sales? This article focuses on the importance and often vital role that product demos play in a software sales cycle.
25 Jun 2019 25 Jun 2019
Liz gives tips to ensure your data sets are relevant so that your future marketing campaigns are a success.
18 Jun 2019 18 Jun 2019
Liz describes what a qualified lead really is – and what is not. She also gives easy-to-follow examples to help you tell the difference.
13 Jun 2019 13 Jun 2019