Holistic Approach to ISV-OEM Lead Generation for Qlik EMEA
MediaDev was hired by Qlik EMEA to execute a comprehensive ISV recruitment strategy using digital marketing, social selling and telemarketing.
How Software Vendors Can Keep Omnichannel Marketing Running While on Summer Break
Summer is almost here—and with it comes the urge (and need) for a well-deserved break. But just because you’re taking time off doesn’t mean your marketing has to.
How to Find Reliable Market Intelligence on ISVs
Finding deep insights on ISVs is a daily obsession of our Market Intelligence team. This webinar will give you the tools and strategies to understand how we do that so that you and your team can benefit from our expertise in this area.
How Can I Find Reliable ISV Data?
If you are reading this article, I am assuming that you landed here because you are in need of reliable ISV data. Software companies with white labelling or embedded offers, and who are looking to sell with or to ISVs are becoming more and more prevalent.
How to Choose the Best ISV Prospects for OEM Partnerships
Integrating or embedding one software product into another (or connecting two solutions via APIs) is a pillar to ensure growth for both the ISV and the OEM provider. These ISV-to-ISV relationships or ISV-OEM partnerships are, now more than ever, in great demand.
Common Misconceptions about ISV – OEM Marketing and Sales
ISV – OEM marketing is a beast. One of the things that most people don’t realize about OEM sales to ISVs is how critical timing is, which means it is super important to have a giant sales funnel. OEM sales cycles are usually long—in some cases taking upwards of 18 months to complete from start to finish. And of course, in the end, not everyone is going to opt for your offer, which means the more ISV leads you have, the better. What’s funny is that many OEM program holders don’t see it that way. They think that it’s
