Holistic Approach to ISV-OEM Lead Generation for Qlik EMEA
MediaDev was hired by Qlik EMEA to execute a comprehensive ISV recruitment strategy using digital marketing, social selling and telemarketing.
The Ultimate Guide to Identifying ISV Leads
You'll learn: How to select and educate top ISV accounts Social Media and Account-Based Marketing (ABM) for ISV-OEMs How to create a remarkable LinkedIn profile for social selling How to build up a relevant network on LinkedIn The importance of personalized outreach ABM Social Selling best practices and recommendations
ISV-OEM Lead Generation Strategies That Work
Recruiting new ISV partners to your ISV-OEM program is a highly valuable endeavor. Not only is ISV-OEM driving revenue at record rates, it is becoming one of the fastest growing business drivers out there.
Common Misconceptions about ISV – OEM Marketing and Sales
ISV – OEM marketing is a beast. One of the things that most people don’t realize about ISV-OEM sales to ISVs is how critical timing is, which means it is super important to have a giant sales funnel. ISV-OEM sales cycles are usually long—in some cases taking upwards of 18 months to complete from start to finish. And of course, in the end, not everyone is going to opt for your offer, which means the more ISV leads you have, the better. What’s funny is that many ISV-OEM program holders don’t see it that way. They think that it’s
How to Successfully Grow Your ISV/OEM Program
In this webinar, we explain how you can successfully recruit ISVs into your partner ecosystem by designing and implementing a holistic approach to marketing.
Unlocking Growth Through ISV–OEM Partnerships: A Holistic Playbook
Software companies seeking sustainable expansion increasingly turn to ISV–OEM partnerships as a strategic source of revenue. Done right, this model helps vendors embed, bundle, or co-deliver solutions via third-party platforms, widening reach and unlocking “sell-with” or “sell-through” revenue streams. But it’s not easy — it demands clarity, patience, and orchestration. Below is a consolidated playbook drawing from MediaDev’s ISV-to-ISV partnership thought leadership.
