Holistic Approach to ISV-OEM Lead Generation for Qlik EMEA
MediaDev was hired by Qlik EMEA to execute a comprehensive ISV recruitment strategy using digital marketing, social selling and telemarketing.
How AI Is Transforming Lead Generation in Software Marketing
AI has changed how software marketers approach lead generation—making it faster, more data-driven, and more scalable than ever. But speed doesn’t always equal quality. As automated outreach floods inboxes, standing out now requires more than algorithms alone.
ISV Partner Strategy in 2026: The Essential Year-End Prep to Strengthen ISV–OEM Pipelines
This final stretch of the year is no longer just about closing numbers. It is a strategic launchpad for 2026. As DevPro Journal notes, the decisions made now, based on performance from the first three quarters, shape momentum, focus, and profitability for the year ahead.
How an ABM Strategy Can Help Focus your ISV-OEM Outreach
Accounts-based marketing (or ABM for those of you out there who love acronyms!) is the talk of the town for marketers. The approach consists of hand-selecting highly strategic accounts that you want to do business with and creating a priority wish list of companies to exclusively target.
The Ultimate Guide to Identifying ISV Leads
You'll learn: How to select and educate top ISV accounts Social Media and Account-Based Marketing (ABM) for ISV-OEMs How to create a remarkable LinkedIn profile for social selling How to build up a relevant network on LinkedIn The importance of personalized outreach ABM Social Selling best practices and recommendations
ISV-OEM Lead Generation Strategies That Work
Recruiting new ISV partners to your ISV-OEM program is a highly valuable endeavor. Not only is ISV-OEM driving revenue at record rates, it is becoming one of the fastest growing business drivers out there.
