Holistic Approach to ISV-OEM Lead Generation for Qlik EMEA
MediaDev was hired by Qlik EMEA to execute a comprehensive ISV recruitment strategy using digital marketing, social selling and telemarketing.
How to Improve Your ISV-OEM Marketing to Build Stronger Partnerships in 2026
The ISVs winning through ISV-OEM collaboration are not chasing pipeline. They are building ecosystems that expand reach, capability, and long-term growth.
AI SDRs: The High Cost of Looking Like Everyone Else in Software Marketing
AI SDRs are everywhere right now. And honestly? The hype isn’t entirely wrong. These platforms promise faster prospecting, consistent follow-up, cleaner pipeline hygiene, and the ability to test messaging at scale. For ISVs trying to build OEM partnerships or break into new markets, that sounds like a dream.
eBook: The Most Effective Tactics for B2B Software Marketing
You'll learn: How ISV–OEM partnerships work Market Intelligence and targeting strategies How to speak so ISVs listen Ways to optimize partner recruitment efforts Partner enablement action steps
How AI Is Transforming Lead Generation in Software Marketing
AI has changed how software marketers approach lead generation—making it faster, more data-driven, and more scalable than ever. But speed doesn’t always equal quality. As automated outreach floods inboxes, standing out now requires more than algorithms alone.
ISV Partner Strategy in 2026: The Essential Year-End Prep to Strengthen ISV–OEM Pipelines
This final stretch of the year is no longer just about closing numbers. It is a strategic launchpad for 2026. As DevPro Journal notes, the decisions made now, based on performance from the first three quarters, shape momentum, focus, and profitability for the year ahead.
