Recent articles
Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.
Keep these tactics in mind as you try to outsmart your competition.
With the sudden shift toward remote work, businesses want the agility of the cloud – but they want the assurance they’re making the right move long term.
LinkedIn is a platform that every B2B software marketer has (or should have) covered in their online presence. With over 650 million users, LinkedIn has grown far beyond the job-hunting platform it once was. Today, there are numerous ways you can leverage the platform to expose relevant decision-makers to your content.
Having inbound customer support for your software product is a must. Not only does it reassure clients because they can get the answers to their questions immediately, but it is essential in order to escalate glitches so that they can be resolved quickly. The trend today is to provide inbound support through online chat, but is that really enough?
Inbound marketing is an umbrella term for the strategies involved in drawing new customers to your business. There are so many different ways your brand can gain attention that it can be hard to know where to start.
