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Resources about “Marketing tips

Improve your marketing acumen with these practical and easily actionable insights, tricks and more.

Lead Generation for Software Companies: 6 Effective B2B Strategies

There is no single way to generate leads, so having a holistic marketing approach is important. Be where your prospects are, and target them with these proven methods.

By |2022-03-03T17:13:58+08:0029-May-2019|Categories: Articles|Tags: , , |Comments Off on Lead Generation for Software Companies: 6 Effective B2B Strategies

Why ISVs Need Branded Apps

Liz explains why you need a branded app and what it can do for your business from a marketing perspective.

By |2020-11-10T12:29:23+08:0021-May-2019|Categories: Videos|Tags: |Comments Off on Why ISVs Need Branded Apps

What Is Agile Marketing and How Can I Implement It for My Software Business

Liz explains how to apply the agile methodology to get the best results in your marketing execution.

By |2022-05-31T12:42:42+08:0014-May-2019|Categories: Videos|Tags: , |Comments Off on What Is Agile Marketing and How Can I Implement It for My Software Business

What Is Holistic Marketing and Why Is It Important for Your Software Business

Holistic marketing means having a vision about where you want to take your brand and using a multitude of different tactics and strategies to be present both on and offline.

By |2020-11-10T12:30:57+08:007-May-2019|Categories: Videos|Tags: |Comments Off on What Is Holistic Marketing and Why Is It Important for Your Software Business

How Does Your ISV Business Compare to the Competition in Marketing Spend?

What’s the right amount for an ISV to budget for marketing spend? There aren’t any definitive rules that will guarantee business growth, but there are guidelines on how to establish a marketing budget and benchmarks that provide insights into what your peers and competition are doing.

By |2023-03-07T14:28:50+08:0025-Apr-2019|Categories: Articles|Tags: |Comments Off on How Does Your ISV Business Compare to the Competition in Marketing Spend?
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