Resour
ces about “Lead generation“
Learn how to effectively identify potential prospects who would have genuine interest in your software.
For any successful marketing campaign to work, it’s important to have great landing pages that can be used as support to educate, nurture, and convert top-of-the-funnel leads into viable sales opportunities.
I get approached all the time by people trying to sell me leads. I bet you do too. It seems that in recent years there has been a proliferation of random companies sprouting up all over town promising qualified leads in incredible volumes; some even claim that they can deliver thousands of leads each month.
Many people have the misperception that cold calling doesn’t work. I can understand this because I am often very stand-offish when I am called by people out of the blue. But to go as far as to say that cold calling is a waste of time is just not true—cold calling can actually help you generate more leads faster than any other outbound marketing tactic, (if it’s done right).
A LinkedIn Showcase Page is an effective way to communicate your offer to ISVs. It works as an extension of your main company page. They function as a dedicated child page, where a company builds a niche following around specific areas of their business. Think of them as supplements – not replacements – to the company page.
Essentials to Lead Generation for Software Vendors is MediaDev’s pilot online marketing course. Listen in as Liz shares the thought process behind why we put together Mediadev Marketing Masterclass for you software marketers! Want to become a high-performing lead generation specialist? Join the class now! Get all the course details here.
