Let’s face it: telemarketing or cold calling is the black sheep of marketing tactics.  It’s gotten a bad rap because of outsourced BPOs scattered around India and Asia bombarding people at home at inopportune times (like right in the middle of dinner) calling about worthless products or services that no one wants or needs.

For any successful marketing campaign to work, it’s important to have great landing pages that can be used as support to educate, nurture, and convert top-of-the-funnel leads into viable sales opportunities.