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Resources about “Lead generation“

Learn how to effectively identify potential prospects who would have genuine interest in your software.

How to Win at B2B Cold Calling

In this episode, Liz and John discuss her new book, Tune In and Dial Out: How to Win at B2B Cold Calling. Listen in and learn practical, tested, and proven tips to help you change your mindset around B2B cold calling, become more effective in your outreach, and turn your leads into loyal customers. Listen to the episode on Apple Podcast, Google Podcasts, Spotify, Breaker, Pocket casts, RadioPublic, or Anchor. Or read the transcript below.SHOW NOTESQuick takeaways from Tune In and Dial Out book [00:32]Common false beliefs about cold calling [01:37]How to combat negative self-talk just before making

By |2022-10-07T13:22:38+08:0021-Sep-2022|Categories: Podcasts|Tags: |Comments Off on How to Win at B2B Cold Calling
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Why You Need to Refresh Your Lead Generation Strategies in H2

In today’s business world, the term “lead generation” is everywhere. And for good reason—lead generation is an essential part of doing business in order to generate new sales opportunities and grow revenue.

By |2022-08-10T03:03:45+08:0020-Jul-2022|Categories: Articles|Tags: |Comments Off on Why You Need to Refresh Your Lead Generation Strategies in H2
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How to Focus on the Right Marketing Actions to Take During an Economic Recession

Let’s face it, economic times are hard for everyone these days, and the challenges we are confronting have just begun. 

By |2022-07-13T11:55:15+08:0013-Jul-2022|Categories: Articles|Tags: , |Comments Off on How to Focus on the Right Marketing Actions to Take During an Economic Recession
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The Top 5 Do’s and Don’ts of ISV-OEM Lead Generation

ISV-OEM lead generation is not rocket science.  But it’s not a piece of cake either.  And I can tell you from experience that many marketing agencies fall into predictable traps because they can’t really get their heads around OEM.

By |2022-06-29T16:17:09+08:0021-Jun-2022|Categories: Articles|Tags: , |Comments Off on The Top 5 Do’s and Don’ts of ISV-OEM Lead Generation
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How Can I Generate More ISV Leads for My OEM Program?

Lead generation is one of those things that never goes away. Sales teams constantly need more leads to keep their pipelines flowing, and inbound inquiries alone don’t always suffice. When it comes to generating (outbound) leads within ISV accounts to join your OEM program, challenges arise.

By |2022-05-19T17:27:06+08:0031-Mar-2022|Categories: Articles|Tags: , |Comments Off on How Can I Generate More ISV Leads for My OEM Program?
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