Resour
ces about “Lead generation“
Learn how to effectively identify potential prospects who would have genuine interest in your software.
Resour
ces about “Lead generation“
Learn how to effectively identify potential prospects who would have genuine interest in your software.
You'll learn: How to select and educate top ISV accounts Social Media and Account-Based Marketing (ABM) for ISV-OEMs How to create a remarkable LinkedIn profile for social selling How to build up a relevant network on LinkedIn The importance of personalized outreach ABM Social Selling best practices and recommendations
Recruiting new ISV partners to your ISV-OEM program is a highly valuable endeavor. Not only is ISV-OEM driving revenue at record rates, it is becoming one of the fastest growing business drivers out there.
It seems like it’s a daily occurrence that I get emails, Inmails and spam coming from all sorts of people trying to sell me leads. Maybe you get those messages too—the ones that promise you’ll close more deals faster and look like they’ve been copy/pasted, then sent out to everyone under the sun…
Let’s face it: telemarketing or cold calling is the black sheep of marketing tactics. It’s gotten a bad rap because of outsourced BPOs scattered around India and Asia bombarding people at home at inopportune times (like right in the middle of dinner) calling about worthless products or services that no one wants or needs.
If you’re looking at outsourcing your lead generation, you might come across a few friction points: You have no idea where to find the right agency You have no time to thoroughly vet each provider on the list You’re uncertain what actually goes on throughout the entire process of lead generation, and you don’t know what’s right or wrong You’re not convinced that a third-party vendor will be able to deliver the same quality leads that your internal team generates You’re afraid that the agency will run off in the wrong direction and you won’t