Lead Generation for Software Companies: 6 Effective B2B Strategies
There is no single way to generate leads, so having a holistic marketing approach is important. Be where your prospects are, and target them with these proven methods.
How to Improve E-Mail Conversion Rates with Optimized Landing Pages
Liz shows us how to get the best results from e-mail campaigns by using niche marketing.
Why ISVs Need Branded Apps
Liz explains why you need a branded app and what it can do for your business from a marketing perspective.
What Is Agile Marketing and How Can I Implement It for My Software Business
Liz explains how to apply the agile methodology to get the best results in your marketing execution.
What Is Holistic Marketing and Why Is It Important for Your Software Business
Holistic marketing means having a vision about where you want to take your brand and using a multitude of different tactics and strategies to be present both on and offline.
