What’s the right amount for an ISV to budget for marketing spend? There aren’t any definitive rules that will guarantee business growth, but there are guidelines on how to establish a marketing budget and benchmarks that provide insights into what your peers and competition are doing.
Liz explains methods to gather valuable insights about your target accounts, and how you can use that information to make your outreach stand out.
Directly approaching your passive prospects, sometimes even using a less formal approach, can help renew their interest in your offers.
Here are three #TipsFromLiz to help you get better results from your lead generation activities.
These best practices will ensure your B2B marketing campaigns return only the best opportunities at the bottom of the funnel.
