What Is Agile Marketing and How Can I Implement It for My Software Business
Liz explains how to apply the agile methodology to get the best results in your marketing execution.
What Is Holistic Marketing and Why Is It Important for Your Software Business
Holistic marketing means having a vision about where you want to take your brand and using a multitude of different tactics and strategies to be present both on and offline.
Why You Need a Mobile App and How You Can Create One
While the line between traditional ISVs and “apps” has changed how the technology industry is structured, it has become critical for B2B software vendors to create mobile applications of their own in order to keep up with their pure “app” counterparts.
LinkedIn Profile Template for Social Selling
When you are looking for a new job, your LinkedIn profile is all about you and your capabilities. However, when you want to use your profile to reach out to potential customers, you want to display something else. With Social Selling it’s important that prospects see the value you and your company have to offer for them.
How Does Your ISV Business Compare to the Competition in Marketing Spend?
What’s the right amount for an ISV to budget for marketing spend? There aren’t any definitive rules that will guarantee business growth, but there are guidelines on how to establish a marketing budget and benchmarks that provide insights into what your peers and competition are doing.
