It’s amazing to me how many people who work in the software industry are completely unaware about what OEM means. Don’t get me wrong, I’m not judging anyone here. I am merely pointing out that OEM is ignored more often than not. Which if you do understand the benefits of having an ISV-OEM strategy, clearly means that most software companies are missing out on a very profitable source of revenue.
ISVs have myriad options for how to spend marketing budget. For example, you can invest in your website, content marketing, and social media and social advertising. You may focus on email marketing, pay-per click (PPC), or print ads.
Summer is almost here—and with it comes the urge (and need) for a well-deserved break. But just because you’re taking time off doesn’t mean your marketing has to.
Finding deep insights on ISVs is a daily obsession of our Market Intelligence team. This webinar will give you the tools and strategies to understand how we do that so that you and your team can benefit from our expertise in this area.
If you are reading this article, I am assuming that you landed here because you are in need of reliable ISV data. Software companies with white labelling or embedded offers, and who are looking to sell with or to ISVs are becoming more and more prevalent.
