ISV Marketing: Strategies to Drive Sales and Grow Your Business
Everyone’s curious about ChatGPT and trying out all kinds of queries to test the technology. We decided to ask it to write an article about ISV Marketing and this is the result…
What to Do When You’ve Been Burned by a Marketing Vendor: 5 Tips for Establishing a Great Relationship With Your Marketing Outsourcer
I spend a decent amount of my time each day on business development. Getting our message out into the world so that we can serve more customers is big part of my mission. When I look at our wins and our losses, I realize that I have bumped up against one reason in particular why people don’t want to give us a try that I just had to address.
Why Targeting The Right Segment Is Essential For The Success Of Your 2023 Marketing Plan
If you haven’t hyper-segmented your market as part of your marketing plan yet, 2023 is the year to do so! Hyper-market segmentation not only helps you send the right message to the right people every single time, but it also helps retain customers in the long run.
Tune In and Dial Out: Audiobook Sneak Peek
Here’s a sneak peek of Liz Lemarchand’s Tune In and Dial Out: How to Win at B2B Cold Calling audiobook. The book is full of tips and strategies on how to be successful at cold calling, and hopefully, this will serve you.
How to Choose the Best ISV Prospects for OEM Partnerships
Integrating or embedding one software product into another (or connecting two solutions via APIs) is a pillar to ensure growth for both the ISV and the OEM provider. These ISV-to-ISV relationships or ISV-OEM partnerships are, now more than ever, in great demand.
