How Marketing Is Like Weight Loss
Like losing weight, marketing is a journey. It’s not easy, and it doesn’t happen overnight. To succeed in both, you should stick to your goals and keep in mind that “when the going gets tough, the tough get going.”
The Best Practices of Managing Remote Teams
Liz talks with Liam Martin, Co-Founder of Staff.com and Co-Organizer of Running Remote, who shares his expertise in managing remote workforces and what will happen post-pandemic.
Introduction to Lead Generation Strategies: What Is a Lead?
Liz walks us through the criteria for validating a lead as a valid business opportunity.
Preparing the Groundwork for Successful Marketing Outreach
Liz talks about the best practices on field marketing with Heike Marquordt, who is the Senior Director for Central Europe & UKI Marketing at Unit4.
Best Practices For LinkedIn Advertising
Liz talks with Sander Oostewechel (MediaDev Marketing Manager) about the value of launching ad campaigns to promote your content or events on the world’s largest professional social network.
