Recent articles
Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.
Choosing an outsourcer for outbound IT telemarketing can be a daunting task. Not only do you need to be sure that they are going to deliver a quality service, but by acting on your behalf, they are representing your company’s image.
By now, you know that you can have the greatest software application in the world, but without marketing, few people will know about it. But before you dive into marketing, there’s a prerequisite: You need to define your brand.
There is no single way to generate leads, so having a holistic marketing approach is important. Be where your prospects are, and target them with these proven methods.
While the line between traditional ISVs and “apps” has changed how the technology industry is structured, it has become critical for B2B software vendors to create mobile applications of their own in order to keep up with their pure “app” counterparts.
What’s the right amount for an ISV to budget for marketing spend? There aren’t any definitive rules that will guarantee business growth, but there are guidelines on how to establish a marketing budget and benchmarks that provide insights into what your peers and competition are doing.
