Recent articles
Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.
While the line between traditional ISVs and “apps” has changed how the technology industry is structured, it has become critical for B2B software vendors to create mobile applications of their own in order to keep up with their pure “app” counterparts.
What’s the right amount for an ISV to budget for marketing spend? There aren’t any definitive rules that will guarantee business growth, but there are guidelines on how to establish a marketing budget and benchmarks that provide insights into what your peers and competition are doing.
Directly approaching your passive prospects, sometimes even using a less formal approach, can help renew their interest in your offers.
To ensure you are getting the attention of your prospects, cover topics that really interest them, and make your content available in a variety of formats.
As more people consume video daily, you should take the opportunity it presents to make your brand more visible.
