LinkedIn is a platform that every B2B software marketer has (or should have) covered in their online presence. With over 650 million users, LinkedIn has grown far beyond the job-hunting platform it once was. Today, there are numerous ways you can leverage the platform to expose relevant decision-makers to your content.
MediaDev was hired by Velocity to design and implement a brand awareness and lead generation program. MediaDev used a hybrid approach of on and offline channels to create maximum exposure and a highly efficient lead nurturing process.
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We have interviewed software vendors across Korea from small to large enterprises to understand their global footprint and get their perspective on foreign software partnerships that can fuel their growth.
Here is a step-by-step workflow to keep in mind when using outbound telemarketing to generate top-of-the-funnel leads.
