window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-BN90D7PTZ3');

About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors large and small.

IT Telemarketing Companies: How to Avoid the Pitfalls When Choosing a Lead Generation Outsourcer

Choosing an outsourcer for outbound IT telemarketing can be a daunting task.  Not only do you need to be sure that they are going to deliver a quality service, but by acting on your behalf, they are representing your company’s image.

By |2022-03-03T17:09:50+08:0013-Jun-2019|Categories: Articles|Tags: |Comments Off on IT Telemarketing Companies: How to Avoid the Pitfalls When Choosing a Lead Generation Outsourcer

How to Choose the Right Marketing Outsourcer for Your Business

Investing in marketing is a big deal, so keep these important pointers in mind when choosing who you work with when building your brand and generating leads.

By |2020-11-10T12:15:06+08:0011-Jun-2019|Categories: Videos|Tags: |Comments Off on How to Choose the Right Marketing Outsourcer for Your Business

How to Create a Remarkable LinkedIn Profile for Social Selling

Liz walks us through the steps to make your profile stand out by building legitimacy.

By |2020-11-10T12:17:00+08:004-Jun-2019|Categories: Videos|Tags: |Comments Off on How to Create a Remarkable LinkedIn Profile for Social Selling

Lead Generation for Software Companies: 6 Effective B2B Strategies

There is no single way to generate leads, so having a holistic marketing approach is important. Be where your prospects are, and target them with these proven methods.

By |2022-03-03T17:13:58+08:0029-May-2019|Categories: Articles|Tags: , , |Comments Off on Lead Generation for Software Companies: 6 Effective B2B Strategies

How to Improve E-Mail Conversion Rates with Optimized Landing Pages

Liz shows us how to get the best results from e-mail campaigns by using niche marketing.

By |2020-11-10T12:23:46+08:0028-May-2019|Categories: Videos|Tags: |Comments Off on How to Improve E-Mail Conversion Rates with Optimized Landing Pages
Go to Top