Importance of Creating LinkedIn Showcase Pages to Highlight Specific Products/Services for Your Business
Liz explains why showcase pages go beyond company pages, by letting you focus on your specialties and hyper-target niche markets.
The Biggest Mistake You Can Make as a Social Seller
Are you solely relying on LinkedIn to reach out to people? Liz explains why you should not.
How to Conduct E-Mail Outreach Without Becoming a Spammer
Liz provides tips on what (and what not) to do when doing e-mail outreach so you don’t appear like spam.
Necessity to Have Good Inbound Support for Software Vendors
You should always have a sales-and-tech-savvy “human” inbound help desk to answer inquiries from prospects and technical concerns from existing customers.
How to Use Telemarketing to Promote Content and Generate Top-of-the-Funnel B2B Leads
Telemarketing as an outreach strategy often gets a bad rap. It has the tendency to be associated with under-educated people sitting in gigantic call-centers in faraway lands offshore, who are programed (like robots) to read a script over and over, day after day, to hundreds of prospects an hour, pushing products that have little to no value to the person on the other end of the line.
