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About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors large and small.

Necessity to Have Good Inbound Support for Software Vendors

You should always have a sales-and-tech-savvy “human” inbound help desk to answer inquiries from prospects and technical concerns from existing customers.

By |2020-11-08T17:04:15+08:0014-Aug-2019|Categories: Videos|Tags: |Comments Off on Necessity to Have Good Inbound Support for Software Vendors

How to Use Telemarketing to Promote Content and Generate Top-of-the-Funnel B2B Leads

Telemarketing as an outreach strategy often gets a bad rap. It has the tendency to be associated with under-educated people sitting in gigantic call-centers in faraway lands offshore, who are programed (like robots) to read a script over and over, day after day, to hundreds of prospects an hour, pushing products that have little to no value to the person on the other end of the line.

By |2022-03-03T14:47:30+08:001-Aug-2019|Categories: Articles|Tags: , |Comments Off on How to Use Telemarketing to Promote Content and Generate Top-of-the-Funnel B2B Leads

Content Syndication Leads: How You Can Generate Leads Through Telemarketing

Learn how telemarketing can help you educate your prospects and convert them down the sales funnel to get qualified business opportunities.

By |2020-11-09T14:10:11+08:0030-Jul-2019|Categories: Videos|Tags: |Comments Off on Content Syndication Leads: How You Can Generate Leads Through Telemarketing

Holistic Marketing Approach for yourVcam

MediaDev was hired by yourVcam to conduct market research and to develop a marketing strategy for a newly developed video surveillance solution. The research and strategy development resulted in three comprehensive reports.

By |2020-12-07T05:46:39+08:0025-Jul-2019|Categories: Case studies|Tags: |Comments Off on Holistic Marketing Approach for yourVcam

Do’s and Dont’s of Software Sales via E-mail

Liz emphasizes the importance of doing your homework and customizing your messages before reaching out to prospects, especially via e-mail.

By |2020-11-09T14:14:07+08:0023-Jul-2019|Categories: Videos|Tags: |Comments Off on Do’s and Dont’s of Software Sales via E-mail
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