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About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors large and small.

Telemarketing Outreach After the Lockdown Ends: Feasible or Not?

Liz interviews MediaDev Country Manager for Italy, Lorenzo Poveromo, about whether or not B2B lead generation efforts and telemarketing could still work after the pandemic lockdown.

By |2020-11-05T06:31:25+08:0029-May-2020|Categories: Podcasts|Tags: |Comments Off on Telemarketing Outreach After the Lockdown Ends: Feasible or Not?

Why You Need to Plan for COVID Recovery Now

As countries across the globe are preparing a slow return to “normal” and lifting confinement measures, it is important to start planning what that means for your business. While some companies have come to a complete standstill, others have been riding out the storm rather well.

By |2022-03-02T19:09:59+08:0020-May-2020|Categories: Articles|Tags: |Comments Off on Why You Need to Plan for COVID Recovery Now

How to Get People to Join Your Webinar

With webinars becoming even more popular during this season of confinement, here’s everything you need to know to make your online event a success.

By |2021-05-17T10:02:13+08:0018-May-2020|Categories: Articles|Tags: |Comments Off on How to Get People to Join Your Webinar

Software Vendor Marketing in an Era of COVID-19: How to Successfully Change Your Marketing Messages to Stay Relevant

Everywhere we turn, the only thing people are talking about is the global pandemic, the impact that COVID-19 will have on the economy, and how to survive it from both a health perspective and a business one.

By |2022-03-02T19:09:04+08:0017-Apr-2020|Categories: Articles|Tags: |Comments Off on Software Vendor Marketing in an Era of COVID-19: How to Successfully Change Your Marketing Messages to Stay Relevant

How to Cope Now That Your Entire Sales Team Is Working From Home

I have been working from home for years. Nearly 10 years in fact. So, it’s nothing new for me to be quarantined inside my home for days on end working away in front of my computer screen. Of course, worry over the spread of COVID-19 has now forced hundreds of thousands of people into home offices across the globe and it happened at an unprecedented speed. It seemed like practically overnight that business closed their crowded downtown offices and implemented work-from-home policies.

By |2022-03-02T19:14:25+08:0023-Mar-2020|Categories: Articles|Tags: |Comments Off on How to Cope Now That Your Entire Sales Team Is Working From Home
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