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About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors large and small.

Marketing and the Importance of Thought Leadership

When you have a specific niche and you want to distinguish yourself from your competitors, having really fantastic content that highlights your thought leadership is going to be one of the best marketing tactics that you can do.

By |2020-11-03T09:52:11+08:0021-Jul-2020|Categories: Videos|Tags: |Comments Off on Marketing and the Importance of Thought Leadership

Technical Software Support: Why AI Chat-Bots Should Never Entirely Replace Human Contact

Having inbound customer support for your software product is a must. Not only does it reassure clients because they can get the answers to their questions immediately, but it is essential in order to escalate glitches so that they can be resolved quickly. The trend today is to provide inbound support through online chat, but is that really enough?

By |2022-03-03T14:58:04+08:0025-Jun-2020|Categories: Articles|Tags: , |Comments Off on Technical Software Support: Why AI Chat-Bots Should Never Entirely Replace Human Contact

Why Localized Content Is a Must in EMEA

Here are three reasons why content in EMEA should be made available in native languages.

By |2021-05-17T14:03:15+08:004-Jun-2020|Categories: Articles|Tags: |Comments Off on Why Localized Content Is a Must in EMEA

Telemarketing Outreach After the Lockdown Ends: Feasible or Not?

Liz interviews MediaDev Country Manager for Italy, Lorenzo Poveromo, about whether or not B2B lead generation efforts and telemarketing could still work after the pandemic lockdown.

By |2020-11-05T06:31:25+08:0029-May-2020|Categories: Podcasts|Tags: |Comments Off on Telemarketing Outreach After the Lockdown Ends: Feasible or Not?

Why You Need to Plan for COVID Recovery Now

As countries across the globe are preparing a slow return to “normal” and lifting confinement measures, it is important to start planning what that means for your business. While some companies have come to a complete standstill, others have been riding out the storm rather well.

By |2022-03-02T19:09:59+08:0020-May-2020|Categories: Articles|Tags: |Comments Off on Why You Need to Plan for COVID Recovery Now
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