Resources about “Account-based marketing (ABM)“
Learn how to effectively target key accounts using this alternative B2B marketing strategy.
Liz explains how you can easily target your priority list of accounts using the LinkedIn Sales Navigator.
Liz explains why ABM is a strategic way to target businesses with high potential to buy. She also provides useful tips on how to get started.
We’ve designed a simple market intelligence account report template that you can use to define your target enterprises. Use it as a guide in developing your account-based marketing approach.
The key is to really personalize your approach with the proper value proposition according to the companies you are targeting.