How to Use Content to Move Prospects Through the Sales Funnel
Knowing which type of content to use when will really make a big difference.
Content Marketing Ideas
Liz convinces us of the importance of content and why having a variety that targets your buyer personas is paramount to B2B marketing success.
Aligning Marketing with Sales
Liz explains why getting feedback from sales is essential to the success of any marketing program.
Marketing Acronyms 101
Liz walks us through common marketing terms and explains what they mean. Very useful, especially for those new to marketing.
Account-Based Marketing Tips for Software Vendors
Liz explains why ABM is a strategic way to target businesses with high potential to buy. She also provides useful tips on how to get started.
