Authenticity in Marketing
Liz encourages marketers to stop using superlatives and start finding better ways to get honest value propositions across to prospects.
Marketing Post GDPR – What’s Changed, What Hasn’t?
Now that European citizens are protected by this important EU regulation on data protection and privacy, marketers and relevant data-based platforms (such as Facebook and Google) are now more responsible in handling data, as expected.
Why Telemarketing Works – Cold Calling Tips
Liz provides us with some tips to do telemarketing the right way, thus giving your campaigns better chances for success.
How to Use Content to Move Prospects Through the Sales Funnel
Knowing which type of content to use when will really make a big difference.
Content Marketing Ideas
Liz convinces us of the importance of content and why having a variety that targets your buyer personas is paramount to B2B marketing success.
