Marketing ROI
When a lot of factors affect the purchasing decision, is there really a definite way to calculate the returns of your marketing efforts?
5 Tips to Help You Stay on Top of Your Marketing Game
Persistently educating yourself and participating in discussions with fellow marketers make a start of a good habit for your marketing function.
Don’t Listen to Trolls
Been trolled a few times before, Liz tells us of the experience and why ignoring them is still the wisest thing to do.
Authenticity in Marketing
Liz encourages marketers to stop using superlatives and start finding better ways to get honest value propositions across to prospects.
Marketing Post GDPR – What’s Changed, What Hasn’t?
Now that European citizens are protected by this important EU regulation on data protection and privacy, marketers and relevant data-based platforms (such as Facebook and Google) are now more responsible in handling data, as expected.
