Marketing Your Events
In organizing and promoting your online and offline events, timing is key. Liz explains why, and shares important reminders to keep in mind to make your event a success.
Marketing ROI
When a lot of factors affect the purchasing decision, is there really a definite way to calculate the returns of your marketing efforts?
5 Tips to Help You Stay on Top of Your Marketing Game
Persistently educating yourself and participating in discussions with fellow marketers make a start of a good habit for your marketing function.
Don’t Listen to Trolls
Been trolled a few times before, Liz tells us of the experience and why ignoring them is still the wisest thing to do.
Authenticity in Marketing
Liz encourages marketers to stop using superlatives and start finding better ways to get honest value propositions across to prospects.
