Cloud May Be Easier to Sell Now. But You Still Have to Sell.
With the sudden shift toward remote work, businesses want the agility of the cloud – but they want the assurance they’re making the right move long term.
Marketing and the Importance of Thought Leadership
When you have a specific niche and you want to distinguish yourself from your competitors, having really fantastic content that highlights your thought leadership is going to be one of the best marketing tactics that you can do.
Leverage LinkedIn to Promote Your Software Business
LinkedIn is a platform that every B2B software marketer has (or should have) covered in their online presence. With over 650 million users, LinkedIn has grown far beyond the job-hunting platform it once was. Today, there are numerous ways you can leverage the platform to expose relevant decision-makers to your content.
On & Offline Lead Nurturing for Velocity
MediaDev was hired by Velocity to design and implement a brand awareness and lead generation program. MediaDev used a hybrid approach of on and offline channels to create maximum exposure and a highly efficient lead nurturing process.
Technical Software Support: Why AI Chat-Bots Should Never Entirely Replace Human Contact
Having inbound customer support for your software product is a must. Not only does it reassure clients because they can get the answers to their questions immediately, but it is essential in order to escalate glitches so that they can be resolved quickly. The trend today is to provide inbound support through online chat, but is that really enough?
