Why DIY Marketing Isn’t a Good Idea
Here are the top five pitfalls to avoid when doing marketing yourself.
How Thought Leadership and the Death of Expertise Shapes Marketing
If you thought being an industry influencer is just about sharing informed opinions about the market, think again.
How to Improve Your B2B Software Sales Approach – 3 Quick Tips to Get You on the Right Track
Whether you are looking to generate end-user leads or build your pipeline of potential ISV-OEM partners, reinventing sales pitches means putting forth a consistent and concerted effort. The language you use needs to be relevant to your target audience; staying up on industry trends is, therefore, a must.
Inspiring Prospects to Engage When (at first) They Don’t Want To
Let’s face it: telemarketing or cold calling is the black sheep of marketing tactics. It’s gotten a bad rap because of outsourced BPOs scattered around India and Asia bombarding people at home at inopportune times (like right in the middle of dinner) calling about worthless products or services that no one wants or needs.
B2B Software Marketing Agency vs In-House: Which One Should You Hire?
Should you hire a team of full-time marketers or an agency? Here’s a breakdown of several factors to consider as you weigh your options:
