Liz talks with Bernadette Wilson, ISV Content Writer for the DevPro Journal, and expert at content writing for software vendors. Learn as she shares tips on how to create B2B software content that’s engaging for your target buyer personas.
When you think about what a software company is, your first thought may turn to a few pale individuals in a dark room lit up by nothing other than their computer screens typing away tirelessly and generating hundreds of lines of code per hour.
Liz talks with Romain Menu who is a videographer and photographer. Learn as they discuss about the process of creating a great video content and some professional tips to get you started.
While the term OEM (original equipment manufacturer) was coined decades ago to explain software integration onto hardware, OEM today means many things to many people. It continues to be used to explain embarked software onto “equipment” (whether that be a smart phone, a refrigerator, a car, a printer, or anything else you can think of); it is also a term that is used to describe ISV-to-ISV partnerships to embed one piece of software into another.
Like losing weight, marketing is a journey. It’s not easy, and it doesn’t happen overnight. To succeed in both, you should stick to your goals and keep in mind that “when the going gets tough, the tough get going.”
