Liz talks about how your grasp of the culture of the market you’re trying to serve can indicate how your marketing efforts will translate. She also shares insights on how you can be more effective in marketing by taking culture into consideration in your messaging.
It’s the mad dash at the end of the year. We’re in Q4 and time is going by fast. Everyone wants to finish off 2021 with a bang and kick off 2022 on the right foot. So what are some strategies that you can be doing in order to generate better leads? That is the topic for today’s Software Marketing Made Simple episode.
The mad dash to the end of the year is here, and marketers are working over-time to ensure a successful finish to 2021. Here are some insights to help keep you at the top of your marketing game for Q4 and beyond.
A lot of our customers are curious about increasing their B2B email outreach cadence but are afraid of bombarding their prospects and turning into spammers. The fear is that their prospects will unsubscribe if they are emailed too much. While this can be a risk, (and can happen if your messaging is too salesy), as long as you continue to provide the most amount of value to your prospective clients and the purpose of your email cadence is to give, the likelihood of them unsubscribing is low.
Liz discusses with William Philipps, one of the Outbound Lead Generation experts at MediaDev, insights and tips on how to ensure the success of a lead generation program targeting ISV-OEM.
