Guides, checklists and best practices
These comprehensive yet simplified tips and workbooks should help you get started with your marketing efforts.
You'll learn: How ISV–OEM partnerships work Market Intelligence and targeting strategies How to speak so ISVs listen Ways to optimize partner recruitment efforts Partner enablement action steps
You'll learn: How to select and educate top ISV accounts Social Media and Account-Based Marketing (ABM) for ISV-OEMs How to create a remarkable LinkedIn profile for social selling How to build up a relevant network on LinkedIn The importance of personalized outreach ABM Social Selling best practices and recommendations
If you’re looking at outsourcing your lead generation, you might come across a few friction points: You have no idea where to find the right agency You have no time to thoroughly vet each provider on the list You’re uncertain what actually goes on throughout the entire process of lead generation, and you don’t know what’s right or wrong You’re not convinced that a third-party vendor will be able to deliver the same quality leads that your internal team generates You’re afraid that the agency will run off in the wrong direction and you won’t
Choosing an agency can be time-consuming and comes with a lot of pressure. The decision could have a large impact on the growth of your company or the program that you are managing.
A LinkedIn Showcase Page is an effective way to communicate your offer to ISVs. It works as an extension of your main company page. They function as a dedicated child page, where a company builds a niche following around specific areas of their business. Think of them as supplements – not replacements – to the company page.
