Guides, checklists and best practices
These comprehensive yet simplified tips and workbooks should help you get started with your marketing efforts.
You'll learn: How ISV–OEM partnerships work Market Intelligence and targeting strategies How to speak so ISVs listen Ways to optimize partner recruitment efforts Partner enablement action steps
You'll learn: How to select and educate top ISV accounts Social Media and Account-Based Marketing (ABM) for ISV-OEMs How to create a remarkable LinkedIn profile for social selling How to build up a relevant network on LinkedIn The importance of personalized outreach ABM Social Selling best practices and recommendations
If you’re looking at outsourcing your lead generation, you might come across a few friction points:
Choosing an agency can be time-consuming and comes with a lot of pressure. The decision could have a large impact on the growth of your company or the program that you are managing.
A LinkedIn Showcase Page is an effective way to communicate your offer to ISVs. It works as an extension of your main company page. They function as a dedicated child page, where a company builds a niche following around specific areas of their business. Think of them as supplements – not replacements – to the company page.
