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Recent articles

Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.

Why Explainer Videos Need to be an Integral Part of your Marketing Strategy as an ISV

As more people consume video daily, you should take the opportunity it presents to make your brand more visible.

By |2020-11-10T12:40:47+08:0021-Mar-2019|Categories: Articles|Tags: |Comments Off on Why Explainer Videos Need to be an Integral Part of your Marketing Strategy as an ISV
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How Social Selling Can Help Generate Traffic to Your Next Event

Promoting events is a great way to make traction with social selling. Make it part of your holistic marketing campaign.

By |2022-03-08T13:54:46+08:0026-Feb-2019|Categories: Articles|Tags: |Comments Off on How Social Selling Can Help Generate Traffic to Your Next Event
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How to Create a Blog for Your Business and Keep It Going All Year Long

Has blogging become a chore? Try these 5 tips to help you keep your business blog alive.

By |2020-11-10T12:57:36+08:0031-Jan-2019|Categories: Articles|Tags: |Comments Off on How to Create a Blog for Your Business and Keep It Going All Year Long
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Marketing Your Software Applications by Appealing to Emotion

Here are compelling reasons why your marketing should appeal more to emotions than logic, even if you’re selling B2B software.

By |2022-08-10T02:55:29+08:0024-Jan-2019|Categories: Articles|Tags: |Comments Off on Marketing Your Software Applications by Appealing to Emotion
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Content Marketing Trends for 2019

Keep in mind these practical tips to make your marketing content more successful this year.

By |2020-11-10T12:59:39+08:0017-Jan-2019|Categories: Articles|Tags: |Comments Off on Content Marketing Trends for 2019
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