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About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors large and small.

Conquer Europe Through Software Resellers

In this webinar, we explain why resellers are a great way for software vendors to expand their business abroad.

By |2021-02-21T08:14:54+08:007-Nov-2018|Categories: Videos, Webinars|Tags: |Comments Off on Conquer Europe Through Software Resellers

Quick Guide to SEO Best Practices

Liz digs in deeper into one of the most common marketing acronyms: SEO (search engine optimization). She also reminds us of a few do’s and dont’s that even the most experienced marketers overlook.

By |2020-11-12T17:57:53+08:006-Nov-2018|Categories: Videos|Tags: |Comments Off on Quick Guide to SEO Best Practices

How to Be Efficient with Social Selling

Liz gives us some reminders and practical tips on how to be efficient with social selling, and what you can do to improve the way you contact prospects through social media.

By |2020-11-12T19:31:25+08:0023-Oct-2018|Categories: Videos|Tags: |Comments Off on How to Be Efficient with Social Selling

Marketing Your Events

In organizing and promoting your online and offline events, timing is key. Liz explains why, and shares important reminders to keep in mind to make your event a success.

By |2020-11-12T19:31:09+08:0016-Oct-2018|Categories: Videos|Tags: |Comments Off on Marketing Your Events

Marketing ROI

When a lot of factors affect the purchasing decision, is there really a definite way to calculate the returns of your marketing efforts?

By |2020-11-12T19:30:55+08:009-Oct-2018|Categories: Videos|Comments Off on Marketing ROI
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