window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-BN90D7PTZ3');

About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors large and small.

Why You Need To Clean Your Existing Data

Here are more reasons why you’d want to make sure your data is always up to date, compliant to privacy laws, and secure as often as possible.

By |2021-02-10T04:19:25+08:004-Aug-2020|Categories: Videos|Tags: , |Comments Off on Why You Need To Clean Your Existing Data

Social Selling Best Practices in the Time of Covid-19

Keep these things in mind to make sure you are increasing your sales pipeline via LinkedIn.

By |2020-11-03T08:19:56+08:0028-Jul-2020|Categories: Videos|Tags: |Comments Off on Social Selling Best Practices in the Time of Covid-19

Marketing and the Importance of Thought Leadership

When you have a specific niche and you want to distinguish yourself from your competitors, having really fantastic content that highlights your thought leadership is going to be one of the best marketing tactics that you can do.

By |2020-11-03T09:52:11+08:0021-Jul-2020|Categories: Videos|Tags: |Comments Off on Marketing and the Importance of Thought Leadership

Technical Software Support: Why AI Chat-Bots Should Never Entirely Replace Human Contact

Having inbound customer support for your software product is a must. Not only does it reassure clients because they can get the answers to their questions immediately, but it is essential in order to escalate glitches so that they can be resolved quickly. The trend today is to provide inbound support through online chat, but is that really enough?

By |2022-03-03T14:58:04+08:0025-Jun-2020|Categories: Articles|Tags: , |Comments Off on Technical Software Support: Why AI Chat-Bots Should Never Entirely Replace Human Contact

Why Localized Content Is a Must in EMEA

Here are three reasons why content in EMEA should be made available in native languages.

By |2021-05-17T14:03:15+08:004-Jun-2020|Categories: Articles|Tags: |Comments Off on Why Localized Content Is a Must in EMEA
Go to Top