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Resources about “Marketing tips

Improve your marketing acumen with these practical and easily actionable insights, tricks and more.

Inspiring Prospects to Engage When (at first) They Don’t Want To

Let’s face it: telemarketing or cold calling is the black sheep of marketing tactics.  It’s gotten a bad rap because of outsourced BPOs scattered around India and Asia bombarding people at home at inopportune times (like right in the middle of dinner) calling about worthless products or services that no one wants or needs.

By |2025-04-21T17:36:37+08:002-Jun-2024|Categories: Articles|Tags: , |Comments Off on Inspiring Prospects to Engage When (at first) They Don’t Want To

B2B Software Marketing Agency vs In-House: Which One Should You Hire?

Should you hire a team of full-time marketers or an agency?   Here’s a breakdown of several factors to consider as you weigh your options: 

By |2024-05-22T11:30:25+08:0022-May-2024|Categories: Articles|Tags: |Comments Off on B2B Software Marketing Agency vs In-House: Which One Should You Hire?

5 Tips to Ensure Your Marketing Efforts Are a Success in 2024

Each New Year we all sit around making resolutions and goals, only to forget all about them come February.  Am I right?  Well this year, how can you stick to your objectives to make them a reality?  Here are 5 tips to help kick-start your marketing efforts and sustain them so that 2024 is a success. 

By |2024-01-16T16:35:33+08:0016-Jan-2024|Categories: Articles|Tags: |Comments Off on 5 Tips to Ensure Your Marketing Efforts Are a Success in 2024

Why Branded Podcasts Should Be at the Forefront of Your Thought Leadership

In this episode, Liz interviews Alisa Manjarrez, Managing Director of Stories Bureau and an expert on B2B podcasts. If you’re exploring including podcasts in your marketing strategy, tune in!

By |2023-11-08T19:25:23+08:0017-Oct-2023|Categories: Podcasts|Tags: |Comments Off on Why Branded Podcasts Should Be at the Forefront of Your Thought Leadership

What ChatGPT Has to Say About B2B Software Sales in Light of the Current Macro-Economic Context

The macro-economic context is likely to have a significant influence on B2B technology purchases over the next 18 months. Here are several ways in which it may impact these purchases:

By |2023-08-30T15:00:01+08:0030-Aug-2023|Categories: Articles|Tags: |Comments Off on What ChatGPT Has to Say About B2B Software Sales in Light of the Current Macro-Economic Context
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