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Resources about “Marketing tips

Improve your marketing acumen with these practical and easily actionable insights, tricks and more.

Emailing Your B2B Prospect List Once a Day – Can it be Done Without Them Unsubscribing?

A lot of our customers are curious about increasing their B2B email outreach cadence but are afraid of bombarding their prospects and turning into spammers. The fear is that their prospects will unsubscribe if they are emailed too much. While this can be a risk, (and can happen if your messaging is too salesy), as long as you continue to provide the most amount of value to your prospective clients and the purpose of your email cadence is to give, the likelihood of them unsubscribing is low. 

By |2021-09-08T16:10:07+08:008-Sep-2021|Categories: Articles|Tags: , |Comments Off on Emailing Your B2B Prospect List Once a Day – Can it be Done Without Them Unsubscribing?

Is Social Selling the New Telemarketing? Why Outreach on LinkedIn Cannot be the Only Tactic you Use to Generate Sales Leads

Liz explores how social selling is parallel to telemarketing and shares valuable tips on how to have a more effective outreach strategy in this new podcast episode.

By |2021-08-19T16:03:12+08:003-Aug-2021|Categories: Podcasts|Tags: , |Comments Off on Is Social Selling the New Telemarketing? Why Outreach on LinkedIn Cannot be the Only Tactic you Use to Generate Sales Leads

How to Create B2B Software Content that’s Fun – Is it Even Possible?

Liz talks with Bernadette Wilson, ISV Content Writer for the DevPro Journal, and expert at content writing for software vendors. Learn as she shares tips on how to create B2B software content that’s engaging for your target buyer personas.

By |2021-07-09T13:04:44+08:002-Jul-2021|Categories: Podcasts|Tags: |Comments Off on How to Create B2B Software Content that’s Fun – Is it Even Possible?

3 Best Apps For Promoting Your Software Business Online

When you think about what a software company is, your first thought may turn to a few pale individuals in a dark room lit up by nothing other than their computer screens typing away tirelessly and generating hundreds of lines of code per hour.

By |2021-06-30T11:57:07+08:0029-Jun-2021|Categories: Articles|Tags: |Comments Off on 3 Best Apps For Promoting Your Software Business Online
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