Resour
ces about “Marketing tips“
Improve your marketing acumen with these practical and easily actionable insights, tricks and more.
In this episode, Liz interviews Alisa Manjarrez, Managing Director of Stories Bureau and an expert on B2B podcasts. If you’re exploring including podcasts in your marketing strategy, tune in!
The macro-economic context is likely to have a significant influence on B2B technology purchases over the next 18 months. Here are several ways in which it may impact these purchases:
Choosing an agency can be time-consuming and comes with a lot of pressure. The decision could have a large impact on the growth of your company or the program that you are managing.
In this episode, Liz addresses why you need to stop counter-arguing prospects even if as sales professionals, we’ve all been taught why it’s important to list out some of the main reasons for negative and make sure that we’re able to effectively counter-argue those. She also gives tips and examples on how to continue the conversation even after you get a no. Listen in.
We often speak about lead generation for software companies and how to build a solid pipeline of qualified opportunities, but what happens when those leads are passed on to sales? This article focuses on the importance and often vital role that product demos play in a software sales cycle.
